Roberts Select Cars
Same business. Redesigned for clearer stock browsing, stronger trust, and an easier enquiry path.
The goal is simple: make the offer easier to understand, make trust visible sooner, and make contacting the business feel like the obvious next step, while staying grounded in the public offer shown on PAUL ROBERTS CARS. The business stays the same. The sales path gets sharper.
Before
After
Used only as a redesign concept. Business information remains based on the public source.
Why this version should convert better
Buyers can see the stock story, trust signals, and next step much faster instead of landing on a shouty brochure page and working it out for themselves.
Buyers can understand what kind of stock the dealer carries within one screen instead of being pushed into a wall of urgent text.
Preparation promises like warranty, MOT, service, and cambelt checks are grouped clearly, which lowers risk before a buyer even calls.
The AutoTrader stock route, direct phone number, and email now sit inside one obvious enquiry path instead of being scattered through the page.
The business feels like an established specialist dealer rather than a dated microsite, which makes viewings feel more credible.
Same business. Same core offer. Same public positioning. The remake changes how the site sells, not what the business actually is.
Same Wilnecote and Tamworth used-car positioning and same established-since-1989 credibility.
Same AutoTrader-led stock browsing and same direct phone-and-email contact style.
Same straight-talking dealer tone and same Ford Fiesta-heavy inventory angle.
Built From The Public Source
Long-running Tamworth used-car dealer established in August 1989, using a Wix brochure site to push buyers into current AutoTrader stock, with heavy Ford Fiesta focus, direct phone/email contact, Google review prompts, and preparation promises around MOT, service, cambelt checks, and warranty.
Want this level of remake for your own website?
Ordex can take your existing business, keep the real offer intact, and rebuild the site into something clearer, more credible, and easier to convert from.