Remade from the public business information shown on PAUL ROBERTS CARS
Wilnecote and Tamworth used cars, rebuilt into a calmer multi-page dealer site
The same small dealer, but with the kind of website that makes the visit feel worth it.
This remake keeps the same AutoTrader-led stock flow, the same customer-care promise, and the same preparation story from the public source, but gives the business a clearer route for stock browsing, trust, and direct contact.
Established
1989
Live stock route
AutoTrader
Trust story
Customer care
Actual source photography
The remake uses the real car imagery from the current site instead of fake dealership stock.
Small forecourt honesty
The layout leans into the local dealer setting rather than pretending this is a giant franchise.
Stock-led first impression
Instead of a text wall, the remake lets the cars and the buying standard do the first bit of selling.
Why this homepage works better
The site tells buyers what kind of dealer this is before asking them to decode anything.
The public source already has the right raw material: long trading history, direct contact, preparation standards, Google reviews, AutoTrader stock, and real photography. The remake simply stages those in the order that helps people trust the visit.
What stays the same
Stock routes
More than a single noisy homepage. Buyers can actually browse by intention now.
Fiesta-first stock
The source site repeats Ford Fiesta stock often enough that it should feel deliberate, not accidental.
How it helps
Fiesta-first stock
The source site repeats Ford Fiesta stock often enough that it should feel deliberate, not accidental.
Prepared retail cars
Service, MOT, and cambelt checks become a clear part of the buying standard before the viewing.
How it helps
Prepared retail cars
Service, MOT, and cambelt checks become a clear part of the buying standard before the viewing.
Fresh arrivals and due in
The original menu already hints at incoming stock, so the remake gives that a proper route.
How it helps
Fresh arrivals and due in
The original menu already hints at incoming stock, so the remake gives that a proper route.
Customer-care page with real context
The source images make the business feel human. The remake uses that instead of hiding behind generic dealer graphics.
Preparation and reassurance
Used-car trust is built before the viewing, not after the handshake.
Pre-sale checks
Cars are sold around service, MOT, and cambelt work where needed, so buyers feel the standard before they travel.
Warranty-backed handover
Autoguard warranty is treated as real reassurance rather than a tiny badge fighting for attention.
Review-first trust
The source site explicitly tells buyers to check Google Reviews, which reads like confidence in repeat custom.
Video walkarounds
YouTube walkarounds help people pre-qualify the car before they make the journey or pick up the phone.
Why buy here page
The old site said customer care. The remake gives that claim proper evidence.
Better room for useful extras
The source even includes optional media-upgrade imagery. A better dealer site gives those additions a cleaner home.